How to promote yourself as a virtual assistant

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A virtual assistant on a phone through a glass window, smiling in a black jacket and red top.

If you’ve ever asked yourself “how do I become a virtual assistant?”, you’re not alone! Perhaps you like the thought of being your own boss, or setting your own schedule and knowing exactly what you can do, when.

Maybe it’s the flexibility aspect – you know you’re going to be moving around a lot and this way you can work wherever you are. The question is – how can you get yourself started, and how can you make yourself known to those who need someone like you?

Make yourself known

Once you have decided to go down this route, tell everyone you know about your business. Explain it to them as well; people may be unsure of how virtual assistance works, so explain it to them. This way, they can then go and tell other people who may need your services.

Stand out from the crowd

You have to show potential clients what you can offer them that other virtual assistants may not be able to. What experience do you have that is relevant for them and meets their needs? Have you worked as a personal assistant previously and have a passion for organisation, or are you a PowerPoint whizz? If the answer is yes, then make this known.


If you are just starting out as a virtual assistant, go and talk to former employees – perhaps they’ll be able to lend advice or provide useful contacts. Find out if there are any networking events that you should be going to; there are always so many of these and they’re great places to meet people and tell them of your services. Considering you are often working from home, face-to-face marketing is all the more important for virtual assistants.

Get business cards made so you have something to give people to remember you by and make sure they look professional.

Create an online presence

It’s important to create a professional image on the Internet and to have somewhere to direct people to so they can look at what you do, and have been doing. If you can, try and get some testimonials on there from previous clients that highlight what you can do and how you helped them.

You don’t have to spend a lot of money on your website; it can be tweaked once you’ve got yourself going, but it looks good to have something to put on your business cards or social media profiles.

Social media

You can’t get anywhere nowadays without using social media in one way or another! Facebook, Twitter, LinkedIn – create profiles on all of these to promote yourself and your business, network with others, and keep an eye on what’s happening in the market generally.

Tweet every day telling people about yourself and what you can offer them, set up a business page on Facebook and link it to your website, and create a professional, attractive profile on LinkedIn demonstrating all your experience. You need to be constantly engaging with existing clients and potential clients.

Looking for virtual assistant work, or need some virtual help? Tiger Virtual’s team are ready and waiting! Get in touch today.

Author Rebecca Siciliano Tiger Recruitment Team

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