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In today’s recruitment market it can be pretty tricky to stand out from the crowd on a standard job board. When the listings start to fade into each other, the roles and responsibilities all look alike, and the benefits can’t be distinguished from one to the next, it can be tricky to get a feel for a company’s culture. Or even their sense of humour! It’s this personal element that many businesses sometimes miss in their advertising of job roles, so we thought we’d highlight our pick of ten great ones we found around the internet.
The below ads manage to successfully convey a sense of their business’s identity without disclosing too much at all about the job itself. Most of them rely on intrigue… And it works!
At first glance you’d be forgiven for assuming it’s another clever Apple ad, but it’s Tonic International inviting designers (who use Apple products as standard) to think about how hungry for success they really are. A smart way to simultaneously appeal to a designer’s creativity whilst leveraging from their favourite brand.
This Dutch restaurant needed dishwashers – one of the less glamorous roles out there. But what better way to appeal to someone’s penchant for cleaning than to distract them with (fake) lipstick marks on their wine and beer glasses? It accompanied the simple phrase ‘we’re looking for dishwashers’. It took them just one week to hire someone.
A very creative ad that encourages immediate engagement from its applicants whilst at the same time tests their technical abilities! In this ad, applicants must carefully fill in the QR code so as to be able to scan and upload the application form. Smart.
The ad below shows how Microsoft embraces the inner geek with their software engineer job adverts. Bold, effective, and a nifty way to test their skills before they even have the chance to apply!
This German job search platform ran a whole series of similar ads to the below to entice more users to use their service. Funny, engaging and visually arresting, we’re sure this one had people uploading their CVs in no time.
It’s not too often job adverts in the healthcare sector are afforded the opportunity to be creative, so Accolade did well to introduce some humour into this advertising campaign. We can’t imagine this Indian medical transcription company would have had too many problems sourcing new recruits.
McDonalds decided to go simple for their ad campaign to hire students and those with little-to-no experience. To do so, they create a series of posters displaying the wrong menu item in their iconic packaging. The tagline was simple, everyone makes mistakes!
How do you get to fill those big shoes? By buying Times Ascent of course. This employment paper keeps it simple, manages to get a smile out of the reader and employs a subtle aspirational concept well.
It’s no secret that agency life can be challenging and we love how Saatchi and Saatchi play up to their reputation, even managing to crack a joke about it. This clever pun is likely to appeal to creatives in the know.
It’s no secret that McDonalds and Burger King are arch rivals, so what better way to earn a giggle from potential applicants and show they know how to laugh at themselves? The concept implies a complicity that is as cheeky as it is entertaining.
If you’re looking for guidance on your hiring process, our interview and selection guide for employers will help!
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