Hiring a PR assistant

WHAT IS A PR ASSISTANT?

An effective PR assistant is instrumental in supporting the PR manager and wider PR team with a whole host of tasks and responsibilities. In addition to their fundamental PR tasks, they’ll often assist with writing blogs, managing social media communications and helping with events co-ordination.

A PR assistant will monitor industry news and competitor brands and likely conduct market research, as well as create and evaluate press coverage for the business. A creative thinker, they will constantly be looking for new ways and ideas to promote the business. A regular component of their role will be writing, proofreading and uploading content so they’ll need to be technically proficient and comfortable using a CMS.

PR ASSISTANT RECRUITMENT

The Tiger recruitment process begins with a face-to-face briefing with you, where we’ll ascertain the role requirements, desired competencies and cultural fit. From there, we’ll collate a shortlist of candidates, starting with a phone screen and then a face-to-face interview and a technical skill assessment.

We look for unparalleled written and verbal communication skills in PR assistant candidates. As such, we’ll develop tailored behavioural and situational questions specifically designed to draw out those competencies. We’ll also look to delve deeper at reference checking stage to ensure an ideal match.

FINDING THE RIGHT PR ASSISTANT CANDIDATE

A strong PR assistant will be an excellent networker and a natural people person. For this reason we look to source candidates with excellent interpersonal and soft skills. Because their role will be demanding at times, strong PR assistants will equally need to demonstrate an ability to manage fluctuating workloads, know how to effectively prioritise and remain calm under pressure.

The successful candidate will have a long-term positive impact on the PR function and its performance, embedding themselves as an invaluable member of the team.