2021 was busier than ever and we are expecting to see a surge in hiring activities at the beginning of 2022, reflecting greater business confidence and improvement in the job market. As we start the new year, we’d encourage clients to continue focusing their hiring efforts on retaining and attracting the best possible candidates. The war for talent is still alive and well, so maximize the value of your organization by implementing these tips.
1. Strengthen employer branding
In 2021 we experienced a candidate-driven market and this was felt in conversations we had with clients who really struggled to find the right candidates. We’d encourage businesses to invest in strengthening their employer branding in 2022. By prioritizing this as part of an HR strategy now, companies will reap the rewards later, from both passive and actively-seeking candidate audiences.
2. Encourage referrals
A truly successful employee referral program transforms your entire workforce into recruiters, which in turn paves the way for a speedier onboarding process and lower staff turnover. Beyond the employee referral program itself, you’ll of course secure those referrals in any case by creating a great place to work: Win-win! While employee referrals are a fantastic way to hire, do be aware that they often go hand in hand with reduced diversity.
3. Improve diversity
In 2022, it will be fundamental for businesses to support and encourage a multi-generational workforce, as well as recruit more diverse candidates. Why? It’s now a fact that diverse workforces perform better.
4. Offer additional perks and benefits
An ever-increasing number of businesses are improving staff retention by offering flexible working, perks to improve wellbeing, and valuable training opportunities. Candidates genuinely cherish these benefits and will be more inclined to repay your investment with their loyalty.
5. Reach out on social media
2022 will be the year employers really expand their hiring strategies across social media. Don’t lag behind and miss valuable engagement opportunities with potential candidates on Instagram, Facebook and Twitter. But remember, candidates will see straight through blatant recruitment advertising. Embrace two-way conversations and offer value-add with interesting and beneficial content.
If you’d like to discuss your 2022 permanent or temporary recruitment needs with us, get in touch today.