How to talk to your talent pool

A man presenting a workshop in front of a group of colleagues, talking to his talent pool.

Seasoned hiring managers will understand the demographic and behaviours of their target audience. Is it Gen Z, Gen Y or Gen X? Or, are you looking for return-to-work mums? Whoever you’re targeting, the first rule of engaging with your candidates is this: Don’t wait for them to come to you. Go to them.

Think beyond your traditional advertising boards

To successfully reach your audience, consider carefully the places where you’re likely to capture their attention. Your more senior candidates are likely to be checking the press ads in the Sunday papers and networking at industry events with peers. School leavers, on the other hand, might not have even started looking yet and are happily spending their youth on Snapchat and Instagram. Conduct your research, and don’t be afraid to embrace creativity in your approach.

Think strategically

Advertising your business as an employer of choice on Instagram or Snapchat may come as a surprise to many, but consider the facts: Snapchat reaches nearly 50% of 18-34 year olds on a daily basis and that’s rising. Plus, if you advertise with them you’ll be safe in the knowledge that their click-through rate is 5 times higher than other social channels. Don’t be scared to think beyond the traditional scope to secure the talent your competitors are too lazy to search for.

Speak their language

While you should never compromise your brand integrity, there is a valid argument for adjusting your language so that it might resonate more effectively with your target audience. Common sense dictates here: a more formal approach might be a more appropriate choice for senior candidates, while Gen Y’s and Z’s are likely to appreciate a more approachable and transparent tone of voice.

Why you?

Why should a fantastic candidate choose you over your competitors? What can you offer them to ensure you stand out from the crowd? When crafting your recruitment strategy, consider the kinds of benefits that will appeal to your talent pool. What is attractive to one audience may not be for another. A return-to-work mum is likely to be scouring job boards for flexible hours, opportunities to work from home, and any other benefits that might prove supportive of her family. On the other hand, if you’re seeking a keen bean who wants to climb the corporate ladder and travel the world, demonstrate the ways you might be able to offer that in your advert.

Make the process short and sweet

To engage effectively with your talent pool, keep the recruitment process efficient and the lines of communication open. In interview, maintain a conversational tone and weave into the dialogue the benefits of working there and the culture they can expect once they start. Do not leave people hanging, do get back to them to let them know what they can expect next – even the unsuccessful candidates. Finally, once your chosen one has accepted your offer, continue that communication through the onboarding process and into their probation period.

Get in touch with us today and together, let’s optimise your hiring process.

David Morel Author David Morel Tiger Recruitment Team

Watch: Improving employees’ mental health remotely

I hosted a webinar with three mental health specialists – Jo Yarker from Affinity Health at Work[1], Business Psychologist Julie Osborn[2] and Ruth Cooper-Dickson from Champs Consulting[3] – who offered their tips for employers managing employees’ mental health during the pandemic. They cover: Tips for managers in looking after their own mental health The importance

Read more

A comprehensive guide to onboarding remotely for the first time

Onboarding staff is one of the most integral stages to the recruitment process. As you know, carrying out comprehensive and effective onboarding ensures that your employees will have the best possible chance of successfully integrating into their new role, team and company. Conversely, poor onboarding may impact turnover, staff morale and training which can prove

Read more


Sign up for the latest workplace insights.

Are you: