Digital Marketing Expert

The Digital Marketing Manager is responsible for the planning and implementation of major digital credit card acquisition campaigns.

Based on the defined objective, he/she plans the campaign mechanics, monitors the success and continuously optimises the campaign success together with the internal interfaces and external agencies.

Main responsibilities:

• Conception and implementation of digital advertising measures
• Management and control of performance and programmatic advertising purchasing incl. SEA
• Planning and operational implementation of targeted omni-channel campaigns with the aim of selling credit cards
• Monitoring and reporting along the KPIs for digital acquisition / branding
• Budget management and control

Additional responsibilities:

• Technical understanding of the digital infrastructure and its components
• Management of creative and media agencies
• Management of overarching projects in relation to the development of omni-channel marketing
• Definition of digital sales strategies, reporting and optimisation processes

Media Agencies Requirements:

• Ideally at least 3 years of experience in e-commerce and online marketing
• You have initial digital marketing experience with a focus on digital acquisition, e-commerce and online campaigning. - Specialised training in digital marketing or e-commerce (FA or university)
• Language: German & English
• Knowledge of Magnolia or comparable CMS system
• Knowledge of banner tool systems - Mastery of the Office palette

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