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Digital Marketing Executive

Job Details

London (West End) SALARY: £30,000 - £37,000 PER: Annum TERM: Permanent

Tiger Recruitment was founded in 2001 and specialises in placing high calibre support staff. We recruit across all industry sectors and for clients looking to fill permanent, temporary, fixed-term contract and virtual vacancies. Our clients range from FTSE 100's, financial services, technology and property to creative, charitable organisations, family offices and private households. We recruit throughout London as well as nationally and internationally (Europe, Dubai and the U.S). We have offices in London’s West End, City of London, Dubai, New York and Zurich.

 

Tiger specialises across six divisions - Business Support, HR, Technology, Hospitality, Finance, and Private - Family Office recruitment.

 

Our aim is to provide clients and candidates with a superior service that is underpinned by a truly consultative methodology. Our unique selling points are our brand equity and our innovation; we invest heavily in both so as to achieve the above objectives.

 

Tiger brings a fiercely distinctive approach to hiring staff. Our guiding principles are:

 

Excellence – We adhere to the highest standards in all that we do

Positivity – We embrace innovation and creative thinking

Integrity – We maintain an authentic and transparent approach in all our interactions

Dedication – We are loyal to our candidates’ and clients’ long-term goals

Gravitas – Our trained experts, always going the extra mile

 

Job Summary

Reporting to the Marketing Manager, the Digital Marketing Executive supports the marketing function across a number of core areas including website management, digital communications, and analytics and reporting. You will assist with Tiger’s digital channels, including advertising/PPC campaigns, email automations and website development, with a strong focus on SEO. It is your responsibility to maintain quality and consistency across all communications and reports, driving engagement and new business leads. There is also an events management element to the role, which will see the successful applicant take ownership of the planning and execution of Tiger’s digital and in-person events for both candidates and clients.

 

Responsibilities include:

 

Management of digital channels

  • Content uploads to Tiger’s website
  • SEO management, including:
  • Keyword rankings
  • Population of metadata
  • Competitor research
  • Blog writing
  • Core web vitals
  • Website maintenance and user experience
  • Liaising with Tiger’s SEO agency
  • Reporting using GA4
  • Tracking website leads
  • Ensure all content meets the requirements set by Tiger’s brand, style and tone of voice guidelines
  • Setup and review of email automations
  • Social media copywriting
  • Develop and deploy paid advertising, remarketing and PPC campaigns
  • Tracking and improving client and candidate journey across digital channels

 

Analytics and reporting

  • Work with the Marketing Manager to set and monitor quarterly and yearly targets for the performance of digital channels
  • Collect and analyse data across Tiger’s website and paid advertising to inform future strategy and development

 

Events management

  • Planning and execution of both digital and in-person events, such as webinars, roundtables, informative talks with guest speakers and networking events
  • Promotion of upcoming events using Eventbrite, email marketing and social media
  • Updates to the Tiger website events page
  • Booking venues and securing guest speakers
  • Overseeing and boosting event sign-ups to ensure targets are hit

 

Administrative and project support

  • Carry out research activity for the Marketing Manager as and when required
  • Liaise with external suppliers when required
  • Inbox management
  • Raising purchase orders and processing marketing transactions
  • Internal communications with Tiger’s recruitment consultants across global offices

 

Skills and experience

 

Essential

  • Impeccable written and verbal communication skills
  • Excellent attention to detail
  • At least 2 years in a similar role
  • Experience using:
    • A CMS, ideally WordPress
    • Google Analytics
    • An email marketing tool, ideally MailChimp or similar

Desired

  • University degree with digital or marketing focus preferred
  • Experience with paid advertising and remarketing campaigns
  • Experience with email automation

 

Benefits

  • 25 days’ annual leave on pro rata basis (one day to be taken over Christmas) plus office closed between Christmas and New Year
  • 4:30pm finish on a fortnightly basis
  • Private health cover after probation period
  • Team away days
  • One duvet day each year
  • Two volunteer days paid each year
  • Legacy-in-service initiatives to promote personal training and development
  • Overseas trips dependent on company performance

 

Tiger is B Corp Certified. We are part of a global movement of businesses committed to improving social and environmental conditions around the world.

 
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POSTED: 24 Nov 2022 JOB ID: TRE/JP/HQ00027959

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