Brand and Innovation Manager (F&B)

Brand and Innovation Manager

(F&B)

This position will report directly to the CMO and will be responsible for the following duties:

• Manage the end-to-end commercialization process (from concept to launch) for new products.
- Work with agencies for the ideation phase to create brands in which will be rolled out internally
- Source suppliers for our brands, define packaging and sizes based on competitive landscape.
- Determines go to market strategy and create launch materials.
- Develop presentations to onboard internal stakeholders and help with sales calls.
- Work with Sales team to integrate strategies into plans and sell new products to key customers.

• Develop and manage category/product innovation strategies for new items that drive incremental growth for our portfolio, deliver against business strategies and meet consumer needs.

• Work with Marketing and Sales to identify growth areas by analyzing data, consumer research, and customer insights, translating that into business opportunities.

• Lead cross functional teams to achieve goals and timelines.
- Manage new items set up team that is responsible for product/packaging specifications, new item codes, UPC codes, TM Clearance, Regulatory concerns based on priority markets, and other needs.

Required Qualifications
• Bachelor’s degree required; MBA preferred.
• 7+ years brand management and marketing experience, preferably in consumer-packaged goods.
• Successfully created and launched brands
• Experience managing cross functional teams through new product launch initiatives.
• Strong track record of driving profitable growth from product innovation, concept to launch.
• Excellent communication: Clear and concise, able to influence and present any concept.
• Proven ability to use different research methods and tools to uncover consumer insights.
• Some travel required (5-10%)

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